A Family Business – Our Success Story
Margaret Morse, a musician all her life, attended the prestigious Julliard School of Music, where she completed her musical studies in violin and piano. As conductor of choral groups in 1979, (another of her many artistic endeavors) she received an invitation to participate in a choral competition in Israel to take place in the Spring. Beginning in the spring of 1980, she did the impossible—1,100 people from many areas of the USA joined her on 3 consecutive departures. At age 67, she was overwhelmed and inspired on her very first trip to Israel. The cultural richness of the country, the extraordinary achievements, and it’s overall beauty made Margaret a dedicated Zionist. Her desire to promote tourism to Israel began!
More than 50,000 Americans (from coast to coast) and International travelers since 1980 have enjoyed this fascinating and awe-inspiring experience, bringing her international acclaim and a following throughout the USA. She is the only American to be singled out for many honors from the Israel Ministry of Tourism including the prestigious 50th Anniversary Israel Tourism Award.
Wendy, the only child to Margaret Morse, accompanied Margaret to Israel for their first time in the early 1980s. This visit turned into a passionate love for the country which led to the founding of Margaret Morse Tours. With over 30 years of experience, Wendy began running the company in the 1990s.
Following in Margaret’s footsteps, Wendy continues the journey through Israel. Unique to the business to have ownership travel with the groups, you can find Wendy on many of our tours. Wendy will be there to share her stories, get to know you and if you do not know how to dance, we guarantee she will teach you! Wendy works closely with her son, Michael and daughter, Robyn to “guarantee the best of the best!”
Michael, the only grandson to Margaret, son of Wendy, began his involvement at an early age. Michael celebrated his Bar Mitzvah on the first Bar/Bat Mitzvah Margaret Morse Tour with his family by his side.
Inheriting the love, passion and zest for Israel, Michael lived and spent a semester of High School in Israel. In 1996, Michael joined the multi-generational business. Introducing the fourth generation, you can meet Michael, his wife and 3 sons on one of our Family Tours. You can be sure when you call the office; you will hear Michael’s enthusiastic voice answer all of your questions.
Robyn, the only granddaughter to Margaret, daughter of Wendy, began traveling to Israel with her grandmother at the age of 10 to celebrate Michael’s Bar Mitzvah. Following in the footsteps of her family, she too spent a semester in Israel and returned in college to study at Tel Aviv University.
In 1996, Robyn also joined the family business. Robyn, alongside her husband and 2 daughters can be spotted on our Family Tours. The Morse family continues to add generations to this family business. Robyn expresses, “Our business isn’t just a business, its run from the heart.” This is epitomized through Robyn’s willingness and eagerness to go above and beyond to meet any requests of our travelers to enhance the perfect experience.
What our travelers say about our guides:
“Allan more than lived up to his reputation - he is the best tour guide we have ever had, he has a very interesting way of conveying detailed information and a love of Israel, with a wonderful sense of humor”
– Ralph and Susan Straus
“Having David as our tour guide was the icing on the cake. He was articulate, humorous, extremely knowledgeable, kind and a sheer pleasure to tour this most glorious land with. We laughed together, we cried together and we shared a common bond that will never be forgotten.”
– Dyane, Ian, Selma, Ronnie and Jeffrey
“Enough can’t be said about our guide, Bruce. Not only did he possess a wealth of knowledge that he presented in such a positive, energetic manner, he answered every question with enthusiasm and went above and beyond to take care of us all. Bruce started out as our guide, but at the end of the tour you felt you were leaving a dear friend behind”
– Albert & Rhona Dorf
Our Extended Family – For Over 20 Years
Margaret Morse Tours is not just the Morse family. The family has expanded with our guides that have been with us for over 20 years. Joining Margaret Morse Tours as young adults all of whom had made Aliyah from different backgrounds; Allan, from England, Bruce from Boston and David from New York have grown with us. As they had children and even grandchildren, their families have become an extension of ours. You may find younger generations of their families as counselors on our Bar/Bat Mitzvah Tours or joining you at a Shabbat Dinner.