40 Years – Since 1980

As a market leader in tours to Israel, our 40+ years of experience delivers even the most discriminating travelers an experience full of cultural richness & warmth you will struggle to find elsewhere. Our tours are led by guides who have been part of our extended family for many years.

3 Generations of Family

After her first visit in 1979, at age 67, Margaret Morse developed an inimitable passion for Israel that she passed down to her daughter Wendy, and her grandchildren Robyn & Michael – who currently run the company with as much zeal and enthusiasm as Margaret did 40 years ago.

1000s of Memories

To date, more than 50,000 American + international travelers have made cherished memories in Israel on one of our many tour options. From active adult tours, to family tours, revisitor options, and Bar/Bat Mitzvah celebrations, our tours are sure to please even the most selective travelers.